Korean Liquor Infused Ice Cream
Sool Sool
Brand Strategy, Brand Visual Identity
Sool Sool is a New York-based ice cream brand inspired by the Korean drinking culture. They transform traditional Korean spirits into modern, small-batch ice cream. More than just a dessert, Sool Sool brings together the soft, delicate of Eastern spirits and the craftsmanship of Western dessert culture - representing a lifestyle of relaxation, indulgence, and self-expression for modern urban life.
Below are the key visual elements of the brand. For the complete brand deck, including market analysis, please visit the link below.